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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 21
Issue DateTitleAuthor(s)Type
2025Brand style guide kit How to build an effective brand style guideHubSpot; VenngageOther
2003The marketing bookMichael J. BakerBook
2003Advertising and promotion an integrated marketing communications perspectiveGeorge E. Belch; Michael A. BelchBook
2016Nghệ thuật đàm phánDonald J.Trump; Tony SchwartzBook
2014Richly parameterized linear modelsJames S. HodgesBook
2014Statistical analysis of spatial and spatio temporal point patternsPeter J. DiggleBook
2019Strategic managementFrank T. RothaermeBook
2002Organizational behaviorJohn R. Schermerhorn, Jr.; James G. Hunt; Richard N. OsbornBook
2017Managing customer experience and relationshipsDon Peppers; Martha RogersBook
2018Strategic managementJeffrey Dyer; Paul Godfrey; Robert Jensen; David BryceBook
2014Handbook of Univariate and Multivariate Data Analysis with IBM SPSSRobert HoBook
2008Eco-Standards, Product Labelling and Green ConsumerismMagnus Boström; Mikael KlintmanBook
2011Green marketing managementRobert DahlstromBook
2019Customer relationship managementFrancis Buttle; Stan MaklanBook
2019Social Marketing in ActionDebra Z. Basil; Gonzalo Diaz-Meneses; Michael D. BasilBook
2019Quantitative Methods for the Social SciencesDaniel StockemerBook
2019A Course in Rasch Measurement TheoryDavid Andrich; Ida MaraisBook
2018Market researchErik Mooi; Irma Mooi-Reci; Marko SarstedtBook
2018Customer relationship managementV. Kumar; Werner ReinartzBook
2016Social media managementAmy Van LooyBook
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 21