Please use this identifier to cite or link to this item:
http://thuvien.kontum.udn.vn:81/thuvienso/handle/123456789/1552Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | George E. Belch | - |
| dc.contributor.author | Michael A. Belch | - |
| dc.date.accessioned | 2025-04-08T01:54:51Z | - |
| dc.date.available | 2025-04-08T01:54:51Z | - |
| dc.date.issued | 2003 | - |
| dc.identifier.uri | http://thuvien.kontum.udn.vn:81/thuvienso/handle/123456789/1552 | - |
| dc.description.abstract | An introduction to integrated marketing communications; The role of IMC in the marketing process;... | en_US |
| dc.description.tableofcontents | An introduction to integrated marketing communications; The role of IMC in the marketing process;... | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Tiếng anh | en_US |
| dc.subject | Promotion | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Advertising | en_US |
| dc.subject | Communications | en_US |
| dc.title | Advertising and promotion an integrated marketing communications perspective | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Ebook giáo trình | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Michael_A._Belch_George_E._Belch_Advertising_anBookos.org.pdf | 7.29 MB | Adobe PDF |  Sign in to read |
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