Please use this identifier to cite or link to this item:
http://thuvien.kontum.udn.vn:81/thuvienso/handle/123456789/1552| Title: | Advertising and promotion an integrated marketing communications perspective |
| Authors: | George E. Belch Michael A. Belch |
| Keywords: | Tiếng anh Promotion Marketing Advertising Communications |
| Issue Date: | 2003 |
| Abstract: | An introduction to integrated marketing communications; The role of IMC in the marketing process;... |
| URI: | http://thuvien.kontum.udn.vn:81/thuvienso/handle/123456789/1552 |
| Appears in Collections: | Ebook giáo trình |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Michael_A._Belch_George_E._Belch_Advertising_anBookos.org.pdf | 7.29 MB | Adobe PDF |  Sign in to read |
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